Majority of People purchases influenced by Social Networks
According to GARTNER’ s research, now the majority of customers seek advice from their friends and followers on Social network, such as Twitter before purchasing a new item.
It is discovered in the latest company’s report that a large number of customers depend on social network circles to help make their purchasing decision, to varying extents.
In Gardner’s report, approximately 4000 customers across 10 most important global markets during q4 2009, revealed people play different roles when there online friends send them different suggestions about different products. Now generally the people have divided in three categories.
1. Connectors
2. Mavens
3. Salesmen.
According to Gartner, ‘Connectors’ are those who perform a link between disparate people and like to introduce people to each other.
‘Mavens’ are information brokers and knowledge exchangers. These people are experts and people go for advice from them. But these people do not convince people to buy certain items; they are more interested in getting new knowledge.
‘Salesmen’ are those who have wide social connections, and they have grand personality and convince people to buy certain thing.
In the survey, it is revealed that one fifth of the customer population is composed of Connectors, Mavens and Salesman. These three plays a major role in selling any brand.
‘Salesmen’ and ‘Connectors’ are the most successful network influencers. And they are the most significant groups for targeted marketing, which is based on analysis of social network.
According to report, ‘Gartner’ are advising companies, with selling products, and remains engage with different people on social networks. Social networks have become a critical but underutilized feature of the marketing process.
Companies trying to use social networks should increase relationships with customers. In this way, the most appropriate individuals can be targeted with accurate information.
